What’s Your Risk Profile?

Agency Mania Solutions examined the risks and benefits associated with some of the choices that organizations can make when arranging their relations with an agency. These choices include:

  • Selecting a new or an established agency
  • Choosing a small, independent agency or a large one
  • Using a retention model or compensating by project
  • Implementing incentive-based compensation or non-incentive-based compensation
  • Conducting agency reviews once or twice a year

To read the full article and learn how Agency Mania Solutions assesses the risks and benefits of each choice, readers can click the "Download Now" button.


"What's Your Risk Profile?" Bruno Gralpois, Founder of Agency Mania Solutions, March 2020.

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