AT&T Case Study: Word-of-Mouth’s Role in Driving Sales | Knowledge Partners | All MKC Content | ANA

AT&T Case Study: Word-of-Mouth’s Role in Driving Sales

This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.