Home-based Streaming Climbs, Multiple Device Ownership Grows

June 14, 2018

By Wayne Friedman

While the number of home-based streaming devices continues its steady growth, a sizable percentage of the marketplace does not have access.

As of fourth-quarter 2017, Nielsen says 30 percent of the marketplace does not have a smart TV, an internet-connected device (such as Roku, Apple TV, Chromecast and Amazon Fire TV Stick) or a video-game console.

Results improved slightly from the year before, when 36 percent did not have a home-based streaming device. (The survey doesn't include smartphones or tablets.)

The report says multiple devices are also climbing. Thirty-four percent of all persons two years and older had at least one of these devices, while 27 percent had two and 9 percent had three.

The best results for ownership of streaming devices came from millennials  37 percent had one, 33 percent had two and 12 percent had three, with 18 percent having none. The oldest group of U.S. consumers, the "Greatest Generation," had the least — 26 percent had one device, and 63 percent did not have any.

In 2018, over-the-air-only TV homes  those using a digital antenna  have grown by one-third in four years to 13.8 percent of U.S. homes, up from 10.3 percent. Broadband-only homes have more than tripled — from 1.7 percent in March 2014.

Nielsen say 22 percent of all people in the U.S. access their content through broadband-only, over-the-air, of virtual multichannel video program distributors (vMVPDs). Penetration is the highest among the younger groups  26 percent for generation Z (gen Z) (2-21 year olds) and 32 percent for millennials (22- to 38-year-olds).

Source

"Home-based Streaming Climbs, Multiple Device Ownership Grows." MediaPost, 6/14/18.

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