Yahoo Sports Creates Activations Around Super Bowl
By Sara Guaglione
Verizon Media's Yahoo brands are investing in more live events and activations to engage directly with its audiences.
Yahoo Sports is producing a number of activations for football fans to gear up for the Super Bowl on Sunday in Atlanta, while Yahoo Finance has announced the global expansion of its annual All Markets Summit.
Yahoo Sports will have a pop-up truck installation called the "Fan Cave" making stops at popular locations around Atlanta, where fans can play trivia and games to win prizes.
The Fan Cave will also remind people to watch the Super Bowl live on the Yahoo Sports app, via its NFL Live video stream, come Sunday.
The truck will makes its final stop outside the Super Bowl Plaza in Mercedes Benz Stadium, where it will serve as the backdrop for Yahoo Sports' live game-day coverage.
In addition to the Fan Cave, Yahoo Sports will have additional content supporting game coverage, such as a live taping of "Mostly Football" today, with host and Super Bowl champion Martellus Bennett at the main stage on Radio Row.
Guests on the show will include Von Miller, outside linebacker for the Denver Broncos and Malcolm Jenkins, safety for the Philadelphia Eagles, among others.
Jared Quay Campbell, former football player and stand-up comedian, will record daily sports updates from Atlanta on "The Rush."
A live pre-game show will feature Michelle Gringas from "The Spin," Jacksonville Jaguars defense end Calais Campbell and Yahoo Sports NFL writers Kimberley Martin, Terez Paylor, and Charles Robinson providing fans with live coverage and analysis throughout the day.
Amanda Borges and former NFL defensive back Tank Williams will also provide in-depth analysis and key breakdowns.
Source
"Yahoo Sports Creates Activations Around Super Bowl." MediaPost, 1/31/19.