A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch

According to Nielsen’s 2016 Social Media Report, the role social media plays in consumers’ lives is increasing through multi-device use and the sharing of media consumption.