In U.S. Retail, Brand Equity Drives Where Consumers Fill Their Baskets | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

In U.S. Retail, Brand Equity Drives Where Consumers Fill Their Baskets

As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.