Taking Care of Business, On All Screens | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

Taking Care of Business, On All Screens

Consumers are branching out to new screens and increasing the number of media hours in their days — and marketers are following suit. La Quinta Inns & Suites — whose core consumer is the 25-64 year-old male business traveler — recently turned to Nielsen to measure its latest cross-screen campaign, and the effort yielded five-star results.