The Social Voice of Brands: How British and American Consumers Feel About Brands Expressing Opinions on Social Issues

November 20, 2018

Brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to compare the point of view of consumers from the U.S. and Britain. It explores whether they think it's appropriate for brands to comment on social issues and to what extent it depends on the industry.

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Source

"The Social Voice of Brands: How British and American Consumers Feel About Brands Expressing Opinions on Social Issues." YouGov, 2018.

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