Back to Basics: Adding Direct Mail to the Marketing Mix

By ANA staff

In the age of digital and social marketing, brands shouldn’t forget about more traditional methods like direct mail, which can be just as effective as digital channels. In fact, according to research by the United States Postal Service, response rate is boosted 45 percent when direct mail is part of a campaign. USPS suggests leveraging direct mail as a conduit to re-establish lost customer relationships by combining it with multiple channels. Here are some additional insights for marketers looking to incorporate direct mail into their brand strategies: