Breaking the Deafening Silence: Mirinda’s #ReleaseThePressure Campaign | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Breaking the Deafening Silence: Mirinda’s #ReleaseThePressure Campaign

Beverage company Mirinda generated awareness about the intense pressure teens face during exams, and the brand leveraged digital media to create mutual understanding between parents and students.