Live Nation and House of Blues Integrated Marketing Campaign | Event Recaps | All MKC Content | ANA

Live Nation and House of Blues Integrated Marketing Campaign

David Fortin, vice president, marketing, House of Blues Entertainment, Inc., Live Nation, and Carl Schloessman, senior vice president, marketing and sales, House of Blues Entertainment, Inc., Live Nation, shared the brand's successful integrated marketing strategy, which includes utilization of surveys, email campaigns, tradeshows, advertising, and an outsourced sales organization, coupled with their in-house team, to drive incremental special event sales.