The P&G and ICAP/GEM Strategy: Joint Initiative in Global Mobile Marketing | Event Recaps | All MKC Content | ANA

The P&G and ICAP/GEM Strategy: Joint Initiative in Global Mobile Marketing

Jean Berberich, platform manager, P&G, and Mark Kaplan, managing director, GEM, discussed how P&G has formed a closer partnership with their IT group in order to enable and scale global mobile marketing.