Together for Safer Roads and Givelify
Embedding purpose into the business operation and culture of an organization is a challenging proposition. In addition to a robust activation plan, it requires passion, leadership, and widespread employee involvement.
Two organizations that are leaning into their purpose successfully to drive awareness and growth are Together for Safer Roads, a global coalition that helps people, businesses, and communities foster road safety, and Givelify, the leading platform for nonprofits and churches to collect donations online.
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Kat Krieger, senior director of MarComm and membership at Together for Safter Roads, and Walle Mafolasire, founder and CEO at Givelify, to learn more about their inspirational work and purpose journeys. Ken is also joined by Lana McGilvray, CEO and founder of Purpose Worldwide, a marketing strategy and public relations services agency.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.