GM’s Drive for an All-Electric Fleet
General Motors, maker of the Chevrolet, Buick, GMC, and Cadillac brands, is hitching its wagon to an all-electric fleet by 2035. In the process, the company is steering toward a future of zero crashes, zero emissions, and zero congestion. It's a vision of epic proportions that GM has rallied around to transform its business and the world.
To bring its vision to life with consumers and customers and create a social movement around electric vehicles, GM is turning to entertainment marketing with the help of Los Angeles-based Branded Entertainment Network.
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM's path forward, the value of entertainment marketing, and more.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.