How Brands Enhance Their Sustainability Efforts

This year's Earth Day (April 22) comes against the backdrop of a new UN Report with dire warnings about the fate of the planet unless real action is taken soon. The world is on a "fast track" to disaster, the report says, with most every species and plant at risk. It's grim stuff, and it's hard not to be pessimistic about whether real change can occur before the environment gets past the point of no return.

As things worsen environmentally, companies can ill afford to sit on the sidelines. In the latest episode of ANA Champions of Growth, Virginie Helias, chief sustainability officer at Procter & Gamble, speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.

Helias shares how P&G brands such as Tide and Gillette are making dramatic changes in their manufacturing and packaging to help the environment, the key role marketing plays in conveying the brand message, and why it's paramount that brands act before they tell when it comes to climate change.

You must be logged in to submit a comment.