How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

Avoid the stereotype trap. Encourage candid conversation. Get into the field regularly. They are just a few ways that agency-client relations can help to spur diversity, equity, and inclusion (DEI). In the last few years, DEI has catapulted to the top of the agenda for brands and organizations, as most every company has a growing responsibility to alter their hiring and business practices to reflect major changes in demographics in the U.S and throughout the world.

Many companies see the benefits of DEI and continue to bolster their marketing and advertising strategies to bring new and disparate audiences into the fold. But there are plenty other organizations that are still resistant to making significant changes and recognizing profound changes in culture, identify, and community.

Laura Korchinski, VP of account services and head of the U.S. operation at Visual Latina, a global agency whose clients include Coca-Cola, Kellogg's, and Mondelez International, says agencies can play a critical role driving CMOs and brands managers to expand their aperture when it comes to DEI and make sure that brands don't craft "one size fits all" ad campaigns that cater to diverse audiences.

In the latest episode of Champions of Growth, Korchinski joins host Matthew Schwartz to talk about how agency-client relations can be a boon for DEI. Korchinski provides insights on best practices and shares how Fanta and Harley-Davidson brought in new audiences with ad campaigns reaching out to people who might otherwise have not paid attention to those brands.

Source

"How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion." The Champions of Growth Podcast, 7/15/22.

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