Major Growing Pains for Marketing Procurement
The relationship between marketing procurement and marketing services is getting better but still leaves a lot to be desired. That's according to a report released earlier this year by the ANA titled "Procurement 2022: The Good, the bad, and the ugly." The title is apt. As the report emphasizes, the marketing-procurement is an average of just 11 years old. It's around that age when growing pains come fast and furious, relationship-building becomes more challenging, and life presents both more opportunities.
In the latest episode of Champions of Growth, Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, among other areas, talks about how the two sides can work to improve their relationship, why overcommunicating is necessary, and why the onus is on marketing procurement executives to occasionally play the role of therapist for brand managers and senior marketers.
The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"Major Growing Pains for Marketing Procurement." Champions of Growth Podcast, 10/17/22.