Data Charts: 2012 Digital/Social Media Survey | Research Data Charts | Research Studies | All MKC Content | ANA

Data Charts: 2012 Digital/Social Media Survey

This collection of data charts represents findings from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.