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Insurers Provide a Master Class for Using Comedy in Advertising

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Executive Summary

A recent Kantar study of more than 230,000 ads found that humorous spots are more expressive, more involving, and more distinct. Why, then, has humor in advertising been on a steady decline for the last 20 years? Matthew Schwartz, host of the Champions of Growth podcast, looks at this peculiar trend and offers some points of inspiration for marketers interested in injecting a little levity into their ads.

Source

"Insurers Provide a Master Class for Using Comedy in Advertising." Champions of Growth Podcast, 5/8/23.

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