The Marketer’s Role in the Fight Against AI Bias
Executive Summary
Though AI-powered technologies are "just machines," the algorithms they're built on often reflect the biases of the individuals who programmed them. As such, these technologies come with some of the same flaws that humans possess. Luckily, marketers are well-positioned to combat bias in AI throughout the development, deployment, and monitoring stages. Find out how with this POV from Marketing Futures.
Source
"The Marketer's Role in the Fight Against AI Bias." Marketing Futures Podcast, 8/22/23.
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