How MarTech is Leveling the Playing Field for Smaller Businesses

Executive Summary

One of the key themes marketing will see in 2023 and beyond, according to Issuu's Joe Hyrkin, is the "globalization of the global economy." Smaller and mid-sized businesses (SMBs) have been limiting by geography and bandwidth in the past. However, as MarTech grows, Hyrkin says SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.

For the full discussion with Saul Colt, click here.


"Making MarTech Accessible, with Joe Hyrkin of Issuu." Marketing Futures Podcast, 5/5/23.

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