Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon
To reinforce and reposition chocolate milk as a credible recovery drink for serious exercisers and break through a cluttered and highly competitive sports beverage category, Milk Processor Education Program (MilkPEP) leveraged an extensive body of published scientific research, elevated the relevance and timeliness of its chocolate milk message among adult exercisers, and tapped high-profile influencers.
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