What Happens When You Pair Wine + Cheez-It? | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

What Happens When You Pair Wine + Cheez-It?

To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.