Patent Troll Liability in Client/Agency Contracts | Industry Insights | All MKC Content | ANA

Patent Troll Liability in Client/Agency Contracts

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Executive Summary

Patent assertion entities (PAEs), sometimes referred to as patent trolls, are firms which have the sole business of buying up patents and then filing patent infringement claims against targeted companies, costing those compa­nies millions of dollars in fees in order to avoid paying even more to defend themselves in court. In the adver­tising space, patent trolls have been increasingly in the news. In order to more clearly understand how marketers currently handle the risks associated with patent infringement in their agency contracts, ANA members were surveyed. This survey, along with ongoing dialogue that the ANA has had with members, has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

(Please visit our "Also See" section to the right for a PDF of the full report.)

Source

"Patent Troll Liability in Client/Agency Contracts." ANA, 2014.

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