Eliminating Marketing Procurement: An Industry Trend?
Executive Summary
A recent advertising industry trade press article reported that a major corporation has eliminated its marketing procurement department, moving the function to brand teams to improve efficiency and effectiveness. ANA reached out to our procurement and financial management community to get perspective.
(Please click the link to the right to download the full report.)
Source
"Eliminating Marketing Procurement: An Industry Trend?" ANA, 2015.