Eliminating Marketing Procurement: An Industry Trend? | ANA Insights | Industry Insights | All MKC Content | ANA

Eliminating Marketing Procurement: An Industry Trend?

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Executive Summary

A recent advertising industry trade press article reported that a major corporation has eliminated its marketing procurement department, moving the function to brand teams to improve efficiency and effectiveness. ANA reached out to our procurement and financial management community to get perspective.

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Source

"Eliminating Marketing Procurement: An Industry Trend?" ANA, 2015.

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