Research Report: Economic Impact of Advertising in the United States
Executive Summary
ANA and The Advertising Coalition (TAC) have released a landmark new study conducted by IHS Global Insight, Inc. that demonstrates the importance of advertising as a driving force in the United States economy.
Among the findings:
- Advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation's total economic output.
- Each dollar spent on advertising expenses generates nearly $19 of economic output that would not have otherwise existed.
- In 2014, advertising accounted for $5.8 trillion in overall consumer sales and supported, totaling 16 percent of all sales activity in the U.S.
- Advertising supported 20 million, or 14 percent, of the 142 million jobs in the U.S. in 2014.
- Every $1 million spent on annual advertising expenses supports 67 American jobs.
- Every direct advertising job supported another 34 jobs across all industries.
(Please click the link to the right to download the full report and related infographic.)
Source
"Research Report: Economic Impact of Advertising in the United States." ANA, The Advertising Coalition, and IHS, 2015.