Sourced Traffic: Buyer Beware

Executive Summary

The concept of sourced traffic, or traffic sourcing (any method by which digital media sellers acquire visitors through third parties) is unique to digital advertising. Marketers investing in digital advertising need to understand sourced traffic, the issues associated with it — including lack of transparency and high levels of bot fraud — and the action steps required to safeguard investments and optimize spending.

(Download a PDF of the white paper by clicking the link to the right (or at the bottom of the screen on mobile).)


"Sourced Traffic: Buyer Beware." ANA, 2016.