Building a Valuable First-Party Data Asset for Marketers Playbook | Research Reports | Research Studies | All MKC Content | ANA

Building a Valuable First-Party Data Asset for Marketers Playbook

Companies are going to great lengths to treat their data like any other valuable asset that the company owns, putting in place processes to ensure data security and privacy. This playbook defines first-party data and makes recommendations for what to collect and how to collect it.