State of the In-House Agency Industry: From Order Takers to Business Partners | In-House Agencies | Agency | ANA

State of the In-House Agency Industry: From Order Takers to Business Partners

Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.