Clean Break: Monetizing Content in a Multi-Platform World | Event Recaps | All MKC Content | ANA

Clean Break: Monetizing Content in a Multi-Platform World

Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”