LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand | Event Recaps | All MKC Content | ANA

LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand

Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.