Frito-Lay: The Resurgence of an Icon | Event Recaps | All MKC Content | ANA

Frito-Lay: The Resurgence of an Icon

Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.