Taking Risks Together: True Partnership and the Return on Trust | Event Recaps | All MKC Content | ANA

Taking Risks Together: True Partnership and the Return on Trust

Terri Graham, senior vice president and chief marketing officer, Jack in the Box, Inc., and Joanne O'Brien, group account director, Secret Weapon Marketing, discussed how transparency, mutual trust, commitment to partnership, and a willingness to take risks have contributed to their long-lasting client/agency relationship.