Treasury Wine Estates: Wine and the Hispanic Market | Event Recaps | All MKC Content | ANA

Treasury Wine Estates: Wine and the Hispanic Market

Peter Willmert, director, marketing, Beringer Vineyards, Treasury Wine Estates, and Elizabeth Barrutia, founder and president, BARU Advertising, discussed the Beringer brand's unique marketing strategy which utilized a targeted and culturally inclusive multi-platform campaign in order to reach the growing number of Hispanic wine drinkers.