Gillette Frightens Consumers with "The World’s Scariest Shave" | Integrated Marketing | Brand | ANA

Gillette Frightens Consumers with "The World’s Scariest Shave"

Brian Cronk, VP, group director, strategy, Carat USA, discussed how Gillette got disposable razor users to switch to the Fusion ProGlide by frightening them with “The World’s Scariest Shave” campaign.