U.S. Cellular: Delivering Brand Promise through Employees | Event Recaps | All MKC Content | ANA

U.S. Cellular: Delivering Brand Promise through Employees

Nicole Ames, founder and principal at Twist IMC, and Lisa Strazzante, senior manager, brand development at U.S. Cellular, discussed how U.S. Cellular succeeded in creating a program to ensure that the company's frontline associates can provide a consistent and differentiated wireless experience to customers, ultimately providing for greater integration throughout the organization.