Kraft: Optimizing the Procurement/Marketing Relationship | Event Recaps | All MKC Content | ANA

Kraft: Optimizing the Procurement/Marketing Relationship

Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.