The World’s Oldest Start-Up Morphs from Advertiser to Publisher: GE’s Content Marketing Journey | Event Recaps | All MKC Content | ANA

The World’s Oldest Start-Up Morphs from Advertiser to Publisher: GE’s Content Marketing Journey

Jason Hill, director of international advertising and content at GE, shared GE’s approach to creating branded advertising content programs, with a focus on GE’s content marketing partnership with The Economist.