Case Study: MassMutual—Safe Haven in Stormy Weather | Event Recaps | All MKC Content | ANA

Case Study: MassMutual—Safe Haven in Stormy Weather

John Chandler, SVP, CMO, MassMutual Financial Group, and John Wolfarth, SVP, Group Creative Director, Mullen, discussed MassMutual's new "good decisions" campaign, which launched in the midst of 2008's historic financial meltdown, but still reaped successful results for the organization.