Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond | Conference Session Videos | Event Video | All MKC Content | ANA

Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond

In this session, Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.