Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach | Conference Session Videos | Event Video | All MKC Content | ANA

Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach

In this video, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.