United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline | Conference Session Videos | Event Video | All MKC Content | ANA

United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline

In this video, Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, told the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world.