Personalization Strategies in the Age of Creativity | Conference Session Videos | Event Video | All MKC Content | ANA

Personalization Strategies in the Age of Creativity

In this video, Office Depot's Tom Griffin digs into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.