Kick-Starting The Alcohol-Free Beer Category In USA | Conference Session Videos | Event Video | All MKC Content | ANA

Kick-Starting The Alcohol-Free Beer Category In USA

In this video, Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.