The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing | Conference Session Videos | Event Video | All MKC Content | ANA

The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing

In this video, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.