Onsite Insight: IHG’s Larry Light on Brand Leadership, Customer Service, and More | Conference Highlights | Event Video | All MKC Content | ANA

Onsite Insight: IHG’s Larry Light on Brand Leadership, Customer Service, and More

Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.