Onsite Insight: Pete Blackshaw - Product Engagement & Nestlé's Social Media | Conference Highlights | Event Video | All MKC Content | ANA

Onsite Insight: Pete Blackshaw - Product Engagement & Nestlé's Social Media

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.