popchips: Building a Social Brand One Snacker at a Time | Conference Highlights | Event Video | All MKC Content | ANA

popchips: Building a Social Brand One Snacker at a Time

Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.