Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs | Webinar Rewinds | Event Video | All MKC Content | ANA

Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs

Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.