The New Creative Brief: Designing for Data-Driven Messaging

September 20, 2018

Executive Summary

Today brands face a critical challenge: how to create relevant messages that engage consumers in a world of multi-tasking/multi-screen media consumption and programmatic media buying. Explore the techniques, organizational processes and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

In this webinar, learn to:

  • Develop a data-driven messaging strategy with the new creative brief
  • Design dynamic assets optimized for maximum impact and creative flexibility
  • Drive production efficiencies with flexible dynamic creative templates

Gareth Doyle
VP Creative Services

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